As you probably know, the competition in eCommerce is high. Companies are constantly looking for ways to gain an edge over competitors. So, to be in the best position to fight this, you need to know which are the best practices. That is why, in this article, we collected the best practices for your Shopware store.
You must have a fast page. That is a must in eCommerce. Nobody likes to wait too long for a page to load. We live in a fast-paced world, and we want everything immediately. For sellers, if the page takes too long to load, money is lost, and they do not like that. Think with Google discovered that 79% of shoppers that encountered slow load pages do not buy from that store. So, what do we consider a fast website loading time? According to Portent, 0-4 second load time is the best for conversion rates. For eCommerce, the same company found that the highest conversion rates happen with load times between 0-2 seconds. So, if you think your website is fast, check it and optimize your site to prevent profit loss!
Nobody likes to go through many steps in the checkout process. As a client, you want to shop and buy immediately. Many stores ask their clients to create an account before they buy to complete the checkout process. While they think this is a good idea, it is not! Shopify showed that 24% of shopping cart abandonment happens because stores ask them to create an account. A solution for this is to make a more straightforward checkout process. Creating a 1-page checkout to make it easier for clients is an alternative to solve this issue. Baymard Institute stated that a good checkout optimization increases conversions by 35.62%.
More people are shopping online through their mobile phones. OuterBox mentioned that 79% of smartphone users purchased online using mobile devices. This number keeps growing each year. And as astonishing as it sounds, many online pages are not mobile-friendly. Tidio, in a survey, discovered that 67% of mobile users said that elements and links are small on their devices. That means that sites are still not prepared for mobiles. Not having a mobile-friendly page hurts your profits, and nobody wants that. BrightLocal revealed that 61% of mobile users are more likely to contact a business with a mobile site. Currently, there are many tools on the internet to help you optimize your site to a mobile-friendly one.
You must know what your competitors are doing. Know what products they have, their prices, and price changes. You can do this manually, but it takes too long, make many mistakes, and will miss out on market opportunities. With PriceTweakers, you will monitor your competitors automatically and know all the movements your competitors are making. With that information, you can create pricing strategies and take advantage of your competitors' blunders.
Selling online with no pricing strategy will make you fail. You need to have a pricing strategy for your products if you do not want to lose money with your products. When you do not have a pricing strategy, your products are undersold, hurting your profits. PriceTweakers offers you different pricing strategies, and you can add conditions to make it unique to your needs. In a few clicks, you have a pricing strategy ready to go.
If you want your Shopware store to succeed online, these are the best practices your company must apply in your business. The new integration between PriceTweakers and Shopware allows you to use all the features PriceTweakers has for your store. Price monitoring, Dynamic pricing (DRS), MAP monitoring, and more. So, if you are a Shopware user, contact us to increase your profits and margins.
