To run a successful eCommerce store, you must choose the perfect content management system (CMS). Right now, there are many CMS that companies can choose from, and they offer many features, making this choice harder and more confusing. But in that conversation, you cannot forget about Shopware. Shopware is a German CMS founded in 2004 by the brothers Stephan and Sebastian Hamann. It is one of the most popular tools in Germany, and it is open-source, meaning you can create your online store easily. On its clients’ list, Shopware includes M&Ms, Aston Martin, Philips, and much more! In this article, we will show you the advantages of using Shopware.
1- Technology and design
Stephan and Sebastian come from different fields (IT and design, respectively), creating a perfect combination for Shopware. Why may you ask? Shopware excels in design and technology. That is why Shopware’s front-end and back-end are intuitive to the users. Also, Shopware has more than 1,500 free and paid templates to offer. These templates have the advantage that they are mobile-friendly.
2- Easy setup and administration
Shopware is easy to use and set up, whether you are an expert or somebody who is making his first online shop. For beginners, they will find Shopware simple to use. Shopware also includes many tutorials on its website to help you build an online store when you need help. For advanced users, they will find Shopware rejuvenating.
Shopware does not charge you a fee for setup and installation. Likewise, it lets you integrate different payment methods easily and quickly. Shopware integrates smoothly with third-party providers, increasing the chances of success in eCommerce.
3- Marketing approach
Shopware helps your website increase its online visibility. They offer tools to improve your search engine optimization (SEO) ratings. You can add meta-titles and meta-descriptions to your main page. Furthermore, you can add individual descriptions for each of your products. You may add the comments and product ratings feature to increase your search ranking. Shopware also includes the possibility to add email-marketing services to reach more customers.
4- Pricing flexibility
Shopware has pricing and subscription plans for any company. Whether you are a startup company, medium-sized business, or an international company, Shopware has the plan for your business. Shopware offers you different options, and it is up to the company interested to pick the plan they like and feel more comfortable.
Conclusion
Shopware is an excellent alternative if you are looking for a CMS. Now, with the integration with PriceTweakers, Shopware becomes the CMS to go for your business. Integrate your store with PriceTweakers to unleash the best tool to monitor your competitors and create pricing strategies that increase your sales and margins.
